Sampling Kit
Designed to surprise and delight fans of Reese in Canada, the sampling kit paid homage to its flagship product through an oversized unboxing experience. Recipients opened oversized Peanut Butter Cup wrappers to find a fact sheet wrapped around a jar of Reese Spreads and a golden spoon. The activation drove strong influencer engagement, generating over 13 million unique impressions and 134 media stories.
