Engagement Kit
Supporting H&R Block’s online filing launch and its message, “Everyone can file online for free,” TV campaign characters were brought into the physical world as 3D-printed collectables. Distributed to influencers and retail locations nationwide, the play sets linked digital awareness to in-store presence, generating over 1 million social media impressions.
Thought Leadership
Developed as an engaging handbook that breaks down the fundamentals of tax filing for Canadians, The Playbook for Payback reinforced H&R Block’s role as Canada’s tax experts. Tailored to Canada’s tax system, it made complex information more accessible while strengthening credibility and maintaining year-over-year top-of-mind awareness during tax season.