Setup
President’s Choice is a highly influential Canadian private label, found in most homes nationwide. In step with each season’s design trends, the PC Everyday Essentials and Life at Home collections present a wide array of home goods—including tableware, bedding, and furniture—that elevate the style of any occasion.
Given the rapid pace of innovation and production, how can each collection’s campaign effectively convey inspiring stories across multiple channels, enticing consumers to add a few more items to their cart?
Strategy
Paying close attention to every design detail is key to creating an atmosphere that fully immerses consumers in each collection. The functionality and versatility of the products come through in campaign storylines that use a range of filming techniques to highlight these attributes.
Food styling also shifts according to each collection, ranging from authentic cuisines to trending social media recipes that bring each occasion to life. Across various flyer distribution channels, themed booklets mimic lifestyle magazines, showcasing the products in context and inviting shoppers to fully embrace each collection’s aesthetic.
Lifestyle Photography
Images for signage, digital, and print ads showcase product functionality and design with distinct styling that reflects the brand’s aesthetic, suitable for any dining occasion. Set tables illustrate versatility, while food and setting celebrate each collection’s inspiration and multicultural heritage.
Social Ads
Short, immersive vignettes employ trending filmmaking techniques such as stop-motion, single-shot, and set transitions to bring each collection’s theme vividly to life.
