Culture Social Spot

Soundbites from executives were paired with lively animated typography, illustrating Maple Leaf Foods’ bold and progressive corporate culture. The flagship spot was released across the brand’s social media channels and used to introduce CEO Michael McCain at the Canada’s Most Admired Corporate Cultures awards.

Employee Testimonials
As a recruitment tool for prospective talent, prominent team members share candid insights into their experiences with the company’s culture and values.
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