In-Store Signage
Bright yellow signs mirroring the brand’s signature packaging were displayed throughout Loblaws stores, underscoring the campaign’s value proposition at every turn.
Display Ads
Online banners echoed the in-store experience, prompting customers to experiment with featured products in new recipes.
Social Spots
Targeted at Loblaws’ higher-end shoppers, these spots showcase a range of savoury and sweet dishes, revealing only brief flashes of No Name’s yellow packaging until the very end.
Product Launch
A vodka that is as high in quality as it is low in cost may sound too good to be true. Accordingly, the creative direction behind this campaign leaned into the brand’s tone and voice to convey a perfect balance of candour and polish. The first wave of content highlighted the product’s purity, followed by a second wave that showcased its versatile uses.