Back-to-School Transmedia Campaign

Pusateri’s adds a gourmet twist to everyday snacking, inviting consumers to upgrade their nosh game with exclusive brands and premium foods. The customer journey began with out-of-home advertising, continuing in-store with a scavenger hunt: pamphlets and aisle danglers guided shoppers to the ingredients highlighted in the OOH campaign.

Holiday Spots

To capitalise on Mother’s Day, Easter, and Passover, consumers were encouraged to elevate family gatherings by transforming culture-specific catering menus into stop-motion videos of elegant feasts. Holiday products were prominently featured to guide consumers from impression to transaction.

Canada Day Photography

Food is a powerful expression of national pride. The “Canada 150” campaign showcased the country’s culinary diversity. World-renowned staples (such as Yukon Gold potatoes and Nova Scotia lobster) and lesser-known heritage items (like BC wild cherries) were photographed and composed into a poster collage of a maple leaf. This collage was featured in in-store signage and out-of-home advertising.

Ferragusto Spots
To celebrate an Italian summer tradition, cinemagraphs were created in a retro style reminiscent of learn-a-language cassette tapes. Viewers were captivated by living images of a five-course Ferragosto feast and charmed by an authentic Italian voice-over pronouncing each classic dish correctly.
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