Setup
For over fifty years, Pusateri’s Fine Foods has carved out a niche as Toronto’s premier artisanal supermarket. This shifted when a partnership with Saks 5th Avenue created the need to reposition the brand as a luxury food destination.
Today, this space grows more saturated with the expansion of high-end competitors. Now, Pusateri’s continued success depends on reinforcing brand affinity amid the luxury food wars.
Strategy
A distinct signature style was introduced for Pusateri’s, defining the brand voice and planting a flag in Toronto’s famed foodie culture through larger-than-life food photography and the launch of a dedicated video platform.
Several ongoing social media series were produced year after year to capitalise on key events for each season on the calendar.
Back-to-School Transmedia Campaign
Pusateri’s adds a gourmet twist to everyday snacking, inviting consumers to upgrade their nosh game with exclusive brands and premium foods. The customer journey began with out-of-home advertising, continuing in-store with a scavenger hunt: pamphlets and aisle danglers guided shoppers to the ingredients highlighted in the OOH campaign.
Canada Day Photography
Food is a powerful expression of national pride. The “Canada 150” campaign showcased the country’s culinary diversity. World-renowned staples (such as Yukon Gold potatoes and Nova Scotia lobster) and lesser-known heritage items (like BC wild cherries) were photographed and composed into a poster collage of a maple leaf. This collage was featured in in-store signage and out-of-home advertising.
