Setup
As farm-to-table dining gains popularity, Wendy’s needed to show consumers the brand’s position at the forefront of modern food trends. The challenge lay in appealing to sustainability-minded diners and changing common perceptions of what a fast-food restaurant can offer.
Strategy
Equip and empower culinary influencers with compelling information about Wendy’s latest offerings, shared via social media to reach skeptical consumers.
Product Fact Booklet
Exclusive fact booklets emphasize Wendy’s commitment to supply chain transparency by revealing exactly what goes into each salad. Each transparent plastic page highlights a single ingredient, aligning with the others to form the complete salad composition.
