Display Ads

Sequences of stills mirror each story, framed in forward-moving triangles that reference the unmistakable brand logomark.

Bumper Spot

A 6-second pre-roll epitomizes the humour and spirit of lawncare, as inseparable from the iconic Canadian Tire yard bags.

Category Spots

Follow families as they tackle typical fall tasks, each representing one of three product themes: Home Refresh, Home Maintenance, and Healthy Home. Using a disciplined colour palette and a naturalistic cinematic approach to motivated lighting, we achieved a painterly aesthetic that remains human-focused, featuring product placement rather than straightforward product shots.

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